In this episode of Jar of Genius, host Russ Perry is joined by Olivia Luciani, Owner of Laced By Liv. Together, they dive into Olivia’s journey from college painting shoes to working with big companies and creating custom designs on a global scale. She also talks about her commitment to quality and attention to detail and the importance of maintaining excellence in business growth.
Olivia is an entrepreneur and sneaker artist based in Syracuse, New York. She has been passionate about sneakers since her elementary days, inspired by her love for basketball. During her time playing college basketball at Buffalo State, Olivia started customizing shoes for other students to balance her sport and studies without needing an off-campus job.
Before launching her own business, Olivia worked full-time as a Footwear Expert at Nike. Today, she also shares her knowledge and passion through her YouTube channel, offering tutorials and insights that encourage others to explore the art of shoe customization.
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